I do that if asked, usually as a “significant other” discount – since often the partner of a cast member wants to come see the show multiple times, if they bring a paying customer with them when they come back, the partner gets in free.

I’ve also done it when asked by audience members who REALLY wanted to see a show of mine repeatedly, and couldn’t afford to keep paying for it, as well. I have no idea at all if it brings any kind of repeat business for my show or other Indie shows – though it has worked out box officewise, as I’ve often had repeat viewers bring more than one paying customer with them on repeat viewings – but I like doing it and will continue to.

Thanks for making me think of this – it’s my policy, but I usually don’t think of it until it comes up. I should tell my August actors this.